I am a communication designer and photographer with a practice deeply rooted in place-based design.
My work is shaped by the environments I have inhabited from my hometown of Lucknow to the diverse locations and experiences that have influenced my creative journey. Each place holds a story, and I strive to express these through design, whether it’s visual branding, marketing campaigns, or social media narratives.
Specializing in both static and motion design, I create engaging content that speaks to the unique identity of each brand and its audience. From building visual campaigns to curating digital experiences, I’m passionate about crafting designs that bridge creativity and functionality.
Whether through still images, video, or interactive content, I aim to tell stories that resonate with people while reflecting the distinctiveness of the places and cultures they come from. At the intersection of art and industry, my work explores the power of design in marketing and branding. I use social media platforms as a canvas for dynamic visual storytelling, infusing motion design and thoughtful composition to create compelling, shareable content.
This approach is informed by my belief in design as a conversation, a dialogue between place, identity, and the cultural narratives that shape our experiences.